Fall is a season of transformation—and for Pure Salt co-founder Aly Morford, it’s one of the most inspiring times of year to refresh the home with intentional layers, thoughtful details, and cozy comforts. With a background in floral design and an eye for natural beauty, Aly leans into the textures, tones, and tactile materials that make autumn feel both effortless and elevated.
This fall, Aly is sharing her approach to seasonal styling—inviting you to slow down, enjoy the process, and curate a space that feels both warm and welcoming.
Aly's Fall Style Guide
01 // Start with a Natural Base
Fall design doesn’t need to be overdone. For Aly, it begins with a neutral foundation: rich wood furniture, soft-toned textiles, and classic silhouettes that can transition through seasons. From entry consoles to dining tables, the key is layering your space with pieces that feel timeless and grounded.
02 // Embrace Layered Textures
Nothing says cozy quite like layers of texture. Aly brings this to life with pillows, throws, and textiles in linen, boucle, cotton, and wool. She recommends playing with pattern and proportion—mixing stripes with florals or solids, and adding knits or fringe for a bit of dimension. Pillows aren’t just for the sofa—think of them as seasonal statements throughout the home.
03 // Style Your Surfaces Thoughtfully
Whether it’s a coffee table, console, or dining centerpiece, Aly’s styling philosophy is always rooted in natural elements. She creates visual stories with stacked books, ceramic vessels, and seasonal florals—many inspired by her florist days. Look for ways to incorporate height, color, and a touch of wildness with gathered branches or dried stems.
Design tip: Don’t be afraid to leave negative space. A few impactful pieces speak louder than an overfilled vignette.
04 // Set the Mood with Lighting
As days get shorter, warm ambient lighting becomes essential. Aly recommends layering light sources—table lamps, sconces, and candles—to create a sense of intimacy and calm. She especially loves natural material lighting like seagrass, rattan, and linen shades that add visual warmth to any space.
05 // A Signature Fall Arrangement
Aly always brings florals into the mix. For fall, that might mean a gathered arrangement of dried grasses, foraged branches, or simple blooms in earthy hues. Place them in a vintage-inspired vessel or large ceramic vase for added character. It’s an easy, low-maintenance way to bring fall indoors.
“Fall is all about creating warmth—visually and emotionally. When your space is filled with layers that reflect your style and the season, it naturally becomes a place where people want to gather, slow down, and connect.”
Ready to refresh your space for fall?
Browse our latest fall arrivals and create your own version of cozy, refined living.
